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And so it (frustratingly) begins…

hispanico said:
Just to make sure you understand what is (or at least was until recently) the relationship between Piaggio and its dealers: in 2014 Piaggio decided to revoke the official dealership status to the Primo Moretti dealer in Macerata.

Primo Moretti was the fist ever Guzzi dealership in the world, it operated continuously since 1922 (yes, the year after the founding of Moto Guzzi) and it always sold only Guzzis. The shop window largely remains similar to the one in the 1920s, so much so that it was declared historical landmark by the government of the region of Marche (where Macerata is). The current owner, Roberto Freddi (grandson of the founder), is considered one of the best Guzzi mechanics in Europe, possibly in the world. A lot of italians, but also germans, dutches, and other foreigners sends their bikes to be fixed by Roberto and his team, and on the italian Guzzi forum there are a lot, and I mean a lot, of fantastic testimonies about Roberto's skills, passion and willingness to help. All this to say that together with the history there is a real professionalism with the Primo Moretti, something that, sadly, many Piaggio dealerships lacks.

So it's even more absurd that Piaggio revoked the dealership status to a such historical, professional and respected establishment, without a real explanation, not even to the owners! After a lot of protests and petitions by hundreds of guzzisti from all over Italy and many from other european" countries (and also some bad newspaper articles for Piaggio), Piaggio backtracked a bit, it justified its action by saying it's "reevaluating and reorganizing the dealership presence in Italy" (which doesn't mean anything) and gave Primo Moretti an "authorized reseller" status. However Piaggio later also revoked that status, and Primo Moretti stopped being even an authorized repair shop! IT'S INSANE!

If you now go to the italian Moto Guzzi website and search for dealerships near Macerata, you will find a generic dealership, not far from the town, that also sells Suzuki, Kawasaki, Benelli, scooters and microcars. I mean... unbelievable...

However I want to make clear that Primo Moretti still exists, Roberto still exists and still makes many guzzisti proud, despite the despicable actions of Piaggio...
Click to expand...
Sounds like Piaggio hired a Haaavad MBA to "improve" their bottom line!! It is always the same, some MBA star shows up and "re-arranges" business to make all of the investors happy for a couple of years, pushes the fancy facilities and the boutique shops, cuts off all of the grass roots support that has been in place for years and pays the bills, then when the bad policies come home to roost, and business goes to shit, the Haaavad MBA has moved on to another target!!! Seen it many times.
 
Piaggio sounds just like Triumph and Harley. Can relate to stories I hear from a dealerfrienrd in Colorado dealing with Triumph!
 
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